This article discusses the increasing importance of using social media and applications as part of the learning process in universities. While the focus of this article is on business schools, I think that it could be applied equally well to many other disciplines. I’m currently involved in a committee that is assessing our online learning technologies. As someone who teaches online, I am often frustrated by the limitations that are imposed by our learning technologies: The system we use, at least, is very top down in structure, instructor controlled, and very much based on the distance-based, asynchronous, and static model of learning. I am heartened to hear that we will be getting an updated version of this learning technology and am very much hoping for a much more interactive, dynamic, and synchronous learning environment.