Amazon steps up social media efforts

Amazon steps up social media efforts | Reuters.

This article discusses Amazon’s latest effort to increase its social media presence.  It’s rather ironic, given that Amazon was an early adopter of social features such as user tagging, reviews and ratings; in fact, Amazon has been one of the models for my research into the use of social features in library catalogues (admittedly, not in the same league as LibraryThing).  The article suggests that Amazon has not made full use of these features; yes, clients can post content to the records, but they cannot interact with one another, exchange wish lists, interests, and so forth, which is what I’ve been advocating that library catalogues should allow people to do.  Whether such communications will be outsourced, so to speak, via Facebook and Twitter, as is the case with Kindle, remains to be seen.

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