In higher education social media is your job

In his post about the importance of adopting social media in higher education, Jim Nolan says “I’m here to announce that in the world of higher education, we are no longer awarding cute points or righteousness points to naysayers of social media. Those presentations are uninformed, and to be honest, they just annoy the hell out of me.” While Prof. Nolan makes the odd sweeping statement, perhaps, I think there’s a kernel of truth to what he says. I’m not a fan of what I call “professional luddism,” particularly in higher education, where we should be open to change, possibilities, and opportunities.