Love Vegan

The Vegan Society, the world’s oldest and largest vegan society, has launched its Love Vegan campaign. The campaign takes a gentle approach in encouraging people to adopt small steps to adopt a vegan diet.  As I’ve said before, I distinguish between following a plant-based diet and veganism, as the latter involves an ethical stance and involves abstaining from the use of animals for not just food, but also for clothing and entertainment purposes.  Even if a plant-based diet is not done for ethical reasons, its adoption will still help animals around the world, so I laud the Society’s attempts.  Some of the promotional materials appear below:






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