Google has conducted a survey with Millward Brown Digital to learn how people research and choose the films they see. The page does not provide the full study, so I can’t assess its methodology or the reliability of the results. I don’t fit into the norm of the results, since I do not rely on trailers to determine whether to watch a film; rather, I read the reviews of respected film critics. Trailers are so often misleading. Below are some of the results expressed via their infographics:
Vegan Footprints 