What influences the films we see

Google has conducted a survey with Millward Brown Digital to learn how people research and choose the films they see.  The page does not provide the full study, so I can’t assess its methodology or the reliability of the results. I don’t fit into the norm of the results, since I do not rely on trailers to determine whether to watch a film; rather, I read the reviews of respected film critics.  Trailers are so often misleading. Below are some of the results expressed via their infographics:

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