Pure Anada cosmetics

Image source

My hunt for a high-quality, zero-waste, and vegan makeup line might have come to its end. I have been using mineral makeup for years, and find it works very well with my skin, which is very sensitive and easily irritated. I have used a number of different products over the years. I had narrowed the products to three companies. The first company, Cosmic Tree Essentials, is locally made in Nova Scotia. The products are of good quality, although I have not liked all of them, especially the lipsticks, which tend to be too “glittery” for my taste. The makeup products come mostly in plastic packaging, and the selection of products in local stores is rather limited. It’s possible to buy the products with reduced packaging from the farmers’ market in Wolfville, but since I don’t own a car, I can’t get there too often, and when I have, it’s often been a little hit and miss as to whether the stall for the company is available. Ordering from the website  is not the best experience, as it does not provide clear swatches for the eye colours.

I very much like the ZuZu Deluxe pressed mineral foundation, but I am concerned about the plastic case it comes in, complete with mirror. The company does sell refill foundations that you can insert in the case but, sadly, these refills are not sold in local stores, and buying the refills online from the US retailer is prohibitively expensive.

The leader of zero-waste vegan makeup in Canada  is Elate Cosmetics, which is well known internationally as well. Many of their products are sold as refillables;  the eye colours and pressed powders, for example, come in metal pots that fit into a refillable bamboo container, as shown below. The individual pots come in a compostable paper container.

The Elate products are generally of good quality, although I’ve been very disappointed with the Bamboo palettes, as the hinges are very fragile, and have broken in two of palettes I have purchased. The pressed foundation comes in limited colours, and I haven’t found one that suits me. I need a shade between the two lightest shades, as one is either a little too light, while the other a little too dark. I sound like Goldilocks. The eye shadows and blushes are perfectly fine, and the mascara is excellent.

I have lately been using Pure Anada, another Canadian product that I think has been around for longer than Elate. Pure Anada sells many of its products in refillable containers; you can buy pressed foundation, eye shadows, and blush in small pots that fit into a palette. Even better, you can buy refills for loose mineral powder, which is something not many companies do. Another bonus is that Pure Anada products are about half the price of Elate.  There are different palettes available at very reasonable prices. I’ve had a lot of success with their products, as explained below.

annotation 2019-01-29 074255

Pressed foundation. Pure Anada has three light shades. I wear the second lightest, which is called Very Fair. This shade is warm toned, which is perfect for me.

Loose powder.  I like to carry a small travel pot with loose powder in my handbag, as it takes up far less space than a compact. There is a good selection of shades; I wear Ivory Chinook, which is very fair in warm tones.

Eye shadows. I own only two shades, as I like to keep things simple. You can get loose shadows or pressed. I prefer to use pressed, as I find that loose powder can sometimes get into my eyes when I apply it. I use Ecru and Clouded. The shadows have good colour saturation and stay on all day.

Mascara. I am very pleased with the mascara, which gives good definition and lasts all day. I like the thinner and curved wand, as I find it easier to apply. I’ve poked myself in the eye too may times with chubbier wands.

Once my Elate blush has run out, I will switch to Pure Anada. I will try a few samples of their lipsticks as well.

Pure Anada makeup products are vegan and cruelty free, of course.