I had a wonderful discussion today with an academic librarian whose primary responsibility is to communicate and promote the library system’s services. My interest is in the use of social media to accomplish this goal. We talked about using social media to help break out library services beyond the confines of time and space (sounding very Star Trek here). What impressed me was my colleague’s enthusiasm for the possibilities in expanding the scope and perception of library services. This was so much more than a simple jumping on board the Library 2.0 bandwagon, but a genuine reflection on how social media can impact these services. I look forward to a continuing dialogue.