Each year VegNews Magazine chooses a Person of the Year who best embodies the spirit and aspirations of veganism; the individual who, over the last year, had the largest impact toward promoting the ideals and benefits of a cruelty-free lifestyle. In 2014 no one loomed larger (figuratively or literally!) than Esther the Wonder Pig, reaching millions of people around the world with her charisma and smile while changing hearts and minds about the beings we eat.
Congratulations to Esther and her human family. They have opened the eyes of thousands of people to the reality of the meat industry, and to putting a face to the meat that they consumed. The comments that accompany the VegNews post are a small example of the impact Esther, Steve, and Derek have had.